Digital strategy

Create a top Email strategy: Digital Marketing [challenge] Meetup

how-to-create-top-email-strategy

I don’t know if you use Meetup, but I love it! Here in London if you don’t know what to do, you’d like to do something but you don’t really know how..well there’s Meetup, where you can probably find wherever you want.

From language practice courses, to gigs, show cases and learning workshops! Well, it’s also a great way to meet other people with common interests.
So, I was saying, if you’d like to learn something, meetups are great and..free (most of them)!
Of course it’s not like attending a course, you won’t find proper lectures, but if you want to  hear more about particular topics, go for it!

So, this week I went to a Digital Marketing Challenge Meetup about E-mail marketing. Even if I already know how to set up an E-mail campaign strategy, I think it’s always great teaming up with people sharing different points of view and create something from scratch: you always learn something new.Digital-Challenge-Meetup

So that’s what I did. The evening was great, organised by the brilliant guys from Outreach Digital and sponsored by Mailjet.
There were two business studies: a music content platform and a chat support platform. I teamed up with some guys and we start working on the music one. We had several ideas, the most successful one was to create a challenge/game email campaign to outline our audience and then: analytics & further segmentation depending on the CTR and content people were interested in.

Of course I learnt a lot, especially in terms of team building.  For example in London team work is slightly different: compared to Italy, people are really polite when working in a team and they never tell someone when an ideas is not really good. Also, everyone is participating to the discussion, even if they have no experience at all. And I think it’s great, even if talking about Facebook targeting is not really related to Email campaigns! 😀
I think team working is amazing, especially when there’s a mix of culture and multiple experiences.

So, how could you create a top E-mail strategy?

  • Think Responsive
  • Keep it simple
  • Call to action: one is enough
  • Keep it simple, especially if you’re a designer/developer
  • Test, Test, Test
  • Content is King
  • Big Data is real: A/B Testing, Tinyclues, Kickdynamic
  • Presume no rules, learn from your customers

Ah..and we didn’t win, but we had a lot of fun! 😀

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