Whats Next Talk Women in tech Conference is a Ted-like conference about Women in tech I’ve co-organised in Vicenza (Italy). Creating and owning the strategic plan across the online and offline channels, I build a professional team of motivated people, achieving more than 200 attendees in just 45 days.
Videos we’ve used in the strategy have been viewed more than 30,000 times and we reached more than 140.000 people interested in the topic of technology and innovation thanks to specific paid social campaigns and social strategies combining content and winning tactics to boost engagement.
Channels used: Facebook, Instagram, paid social, Digital PR, Media partners, Bloggers outreach.
Download the case study here (Italian only).