Rentecarlo, Sharing Economy Startup

sharing economy app rentecarlo

Planning, executing, monitoring and optimizing the cross-­channels acquisition plan (PPC, Paid Social, email campaigns and content). I’ve achieved 7,000 new users and 800 cars in 6 months.

Owning the content strategy and the online marketing plan, I was responsible for implementing community strategies and digital marketing campaigns (paid social and AdWords) to reach KPIs. Leading the marketing team, I managed external partners and the PR agency.

My services included: 

  • In-product Growth strategies (review system, SMS integration, Messaging app, social login)
  • Marketing Growth Strategies (Testimonials, Ambassadors, Partnerships with other sharing economy apps)
    Social Paid acquisition campaigns

Social proof Growth strategy Rentecarlo

review-system Rentecarlo a sharing economy app